Email Statistics

This article explains how to access and understand email statistics across Accommador, helping you monitor campaign performance and improve engagement. What are Email Statistics? Accommador’s Email Statistics help you track how recipients interact with your emails across campaigns, workflows, and bulk actions. These insights let you optimize deliverability, improve content strategy, and maintain good sender reputation.

Key Benefits of Email Statistics

Gain actionable insights to improve email deliverability and performance. View open, click, bounce, and spam metrics in real timeTrack stats at campaign, workflow, and bulk email levelsIdentify top-performing subject lines and templatesAccess contact-level insights for detailed troubleshootingUse stats to segment lists and drive automationPinpoint issues like unsubscribes or failed deliveriesEmail Marketing StatisticsGain insight into your one-time and scheduled email performance.

To view email marketing statistics, navigate to Marketing > Emails. Engagement SummaryUse this graph to quickly gauge how your emails are performing in terms of delivery, engagement, and conversion. Performance AnalysisTrack email performance trends over time with key metrics like delivery rate, bounce rate, unsubscribes, and spam complaints. Use the dropdown to switch between engagement metrics and visualize how different campaign types perform across selected date ranges.

Top Performing EmailsView a ranked list of your most successful emails based on open or click rates. This section helps you identify which emails or send times are resonating best with your audience. Workflow Email StatisticsMonitor the performance of each automated email step directly inside your workflows. This view helps you understand how well your automated messages are reaching and engaging your audience.

To view stats for a workflow email: Go to Automation > WorkflowsClick into a workflow and select an Email actionIn the right-hand panel, click StatisticsYou’ll see metrics for: DeliveredOpenedClickedRepliedBouncedUnsubscribedComplainedAcceptedRejectedBulk Email StatisticsView the performance of one-time bulk email sends directly from the Contacts > Bulk Actions tab.

This is ideal for reviewing large sends outside of automations or campaigns. This view also allows you to see performance by individual recipient, making it easier to troubleshoot delivery issues or segment follow-up actions. To access stats: Navigate to Contacts > Bulk ActionsLocate the email send in your activity listYou'll see a breakdown of: Total AttemptsDeliveredOpenedClickedRepliedBouncedUnsubscribedEmail Metric DefinitionsMetricMeaningRecipientsNumber of contacts targetedDeliveredSuccessfully accepted by recipient serversOpenedOne or more views of the emailClickedClicked a linkSoft BounceTemporary issue (e.g., inbox full)Hard BouncePermanent failure (e.g., email doesn’t exist)UnsubscribedChose to opt-out via footerFailedInvalid emails, bad API keysSpam ComplaintsMarked as spam by recipientRepliedContact respondedAccepted / Rejected (Not Accepted)SMTP-level acceptance outcomeFrequently Asked QuestionsQ: What’s the difference between soft and hard bounces?

Soft bounces are temporary (e.g., full inbox). Hard bounces are permanent (e.g., invalid email) and can harm your sender reputation. Q: How long do email statistics take to update? Most email stats update in near real-time, but some events (like clicks, unsubscribes, or spam complaints) may take a few minutes to appear depending on recipient activity and email provider delays.

Q: Do I need to use Mailgun to see full email stats? Yes. Only Mailgun supports full visibility into key metrics like delivered, bounced, unsubscribed, and spam complaints. Other SMTP providers may only support basic tracking like opens and clicks.