Resend to Unopened for RSS and Batch Scheduled Emails

You now have more control when it comes to reconnecting with contacts who didn’t open your emails. Previously, the Resend to Unopened feature was limited to “Send Now” campaigns—leaving RSS and Batch Schedule campaigns without a simple way to re-engage missed recipients. With this update, you can now use Resend to Unopened for RSS and Batch Schedule campaigns, giving you greater flexibility to maximize your email reach and improve engagement rates.

What’s New

? Support for RSS CampaignsSupport for Batch Scheduled CampaignsBoost your campaign performance by re-engaging contacts who didn’t open your emailsSimple interface with custom subject lines and scheduled resend timesWhy It MattersBefore this update, users could only resend unopened emails using the “Send Now” campaign type. This limitation prevented those using scheduled email flows (like RSS feeds and batch scheduling) from taking advantage of a powerful engagement tool.

Now, whether you’re sending weekly newsletters or batch-planned campaigns, you can follow up with your audience more effectively—without switching campaign types.

How to Use Resend

to Unopened for RSS & Batch Schedule Campaigns

1. Navigate to Your Sent CampaignsGo to Marketing > Emails > CampaignsLocate your RSS or Batch Schedule campaign in the list
2. Open the Options MenuClick the three dots (⋮) on the right-hand side of the campaign entry
3. Select “Resend to Unopened”From the dropdown, click Resend to Unopened
4. Customize the ResendEnter a new subject line (optional but recommended to increase open rate)Choose a resend time to schedule when the follow-up should go out
5. Click “Schedule” to CompleteOnce your details are set, click ScheduleThe system will queue the resend only for contacts who didn’t open the original emailComing Soon: Batch Resend FunctionalityWe’re working on a broader batch resend capability that will let you perform bulk resend actions across multiple campaigns—stay tuned for this upcoming enhancement.

Best Practices for Resending to Unopened Contacts

Use a different subject line to test what resonates betterDon’t resend too soon — give your audience time to open the original emailMonitor engagement metrics post-resend to refine your strategy