Built-in SMS marketing

Fill the empty nights with one text guests actually open

A weather-window offer or a last-minute deal, sent to the guests most likely to say yes — and tied straight to your booking engine, so the reply is a booking, not a phone tag.

  • No per-booking fee on direct bookings
  • Segment by past stay
  • Connected to your booking engine
The problem

You can see the gap on the calendar. Thursday's empty, the weather's turned good, and the night is about to go to waste — and there's no way to get it back once it's gone.

Email feels too slow for a two-day window. The standalone SMS tool you tried doesn't know who actually stayed with you, so you blast everyone and hope. And nothing you send connects to the booking engine, so even when a guest wants the deal, they have to ring you, wait, and half of them don't bother.

Every empty mid-week night is revenue you can't sell tomorrow. It just disappears.

The Accommador way

Most SMS tools are a standalone address book bolted onto your stack. They send the text — and stop there.

They don't know which guest stayed in which room, when, or how often, and they can't turn a reply into a booking.

Accommador's SMS marketing is part of the built-in marketing suite, sitting on top of your guest record and wired into the booking engine. So the same text that lands on a guest's phone carries a link straight to the booked night — at your rate, on your engine, with no OTA commission. The channel guests actually read, pointed at the exact people most likely to come back, finishing the job in the same place the money lands.

One loop: the guest record knows who to text, the message gets read in minutes, and the booking engine closes it.

How it works

From signup to a converting page

  1. 01

    Pick the gap.

    Spot the empty nights or the weather window you want to fill.

  2. 02

    Segment by past stay.

    Choose the guests who fit — repeat visitors, last summer's houseboat crowd, anyone who stayed in that room type.

  3. 03

    Write the text and send.

    A short, plain message with a link to the open dates. It goes out in minutes, on the channel guests open fastest.

  4. 04

    The booking closes itself.

    Guests tap through to your booking engine, secure the night, and the booking writes back to the same guest record — ready for the next campaign.

What you get

Everything this feature gives you

Sell the night before it's lost

with last-minute vacancy texts that reach guests in minutes, not the days an email takes — SMS is the channel guests actually open.

Catch the weather window

by texting the right list the moment conditions turn — perfect for houseboat operators racing a good-weather weekend.

Win back the guests you already know

with repeat-stay offers sent only to people who've stayed before, so you're not paying an OTA to reach your own customers.

Cut no-shows and confusion

with pre-arrival reminders — directions, check-in time, the gate code — sent automatically before each stay.

Reach the right guests, not everyone

because segments are built from real stay history in your guest record, not a guessed-at contact list.

Turn the reply into revenue

every message links to your booking engine, so a "yes" becomes a confirmed direct booking with no per-booking fee from Accommador.

Keep it all in one place

SMS, your guest database, and the booking engine are the same system, so nothing has to be exported, synced or stitched together.

Why it's different

Built for the whole loop, not one box

Most tools

Most SMS tools: a separate contact list that sends a text and leaves the booking to chance.

Accommador

Accommador: SMS that reads from your guest record, segments by real stay history, and links straight to your own booking engine — so the message and the money close in the same loop.

A typical 30-room operator pays $900–$1,500+/month across six to nine disconnected tools — a standalone SMS tool is one more of them. Accommador folds SMS into one system, on one bill.

FAQ

Questions operators ask

No. It's part of the built-in marketing suite — Accommador's own — included in your plan alongside email, automations and the guest database. No separate SMS subscription to manage or pay for.

No. You text your own guests, built automatically from each booking into a de-duplicated guest record. You choose the segment — repeat guests, a room type, last season's crowd — so the right people get the right offer.

No. Your OTA channels keep running through the channel manager. SMS simply gives you a fast, low-cost way to fill the nights OTAs leave empty — at your rate, with no commission and no per-booking fee from Accommador.

It's one screen inside the system you already use to take bookings. Pick a segment, write a short text, send. Because it's tied to your booking engine, there's nothing to wire up or sync.

Minutes. Spot the gap, choose the guests, write the text, send — which is exactly why it works for last-minute vacancies and weather windows that email is too slow to catch.

Pricing

Replace a $900–$1,500/mo stack with one platform

SiteMinder charges ~$250/mo for the channel manager alone. Accommador includes it — plus PMS, booking engine, payments, Xero and the full marketing stack — from $500/mo per location.

One platform replaces the whole stack

What you'd pay for it all separately

  • 100+ channel manager$250/mo
  • Property management system$400/mo
  • Branded booking engine$150/mo
  • Server-side conversion tracking$200/mo
  • Email marketing$80/mo
  • SMS marketing$80/mo
  • Marketing automations$80/mo
  • Reputation management$150/mo
  • Social media planner$60/mo
  • Website & funnel builder$250/mo
  • Guest CRM & database$80/mo
  • Integrated payments + bond holds$80/mo
  • Xero auto-reconciliation$200/mo
Total, bought separately$2,060/mo
Accommador — all of it$500/mo per location
You save $1,560/moabout $19,000 a year — before the bookings you stop losing
Book a demo

Locked-for-Life Plan — first 10 operators only

Get the full Accommador platform for $5,000/year, the price held for life, plus free white-glove migration — and our guarantee: more direct bookings in 90 days, or we work free until you do, or you're refunded.

Lock in your spot
Built for independent operators

Stop stitching six tools together

Most operators run a channel manager, a PMS, a booking engine, an email tool, an SMS tool, a reviews tool, a social scheduler and a site builder — six to nine subscriptions, none of them talking to each other. Accommador replaces all of it, from $500 AUD/mo per location.