Re-book the guests you already paid to win.
Marketing to your own list is the lowest-cost-per-booking channel you have — no ad spend, no OTA commission, just an email to someone who already loves the place.
Email marketing
The cheapest direct bookings you'll ever make are already on your list.
Every guest who has ever stayed is an audience you own — no ad spend, no commission. Accommador turns that list into direct bookings with campaigns, segments and templates wired straight into your booking engine.
- Your own audience — no ad spend, no OTA commission
- Guest list builds itself from every booking
- Clicks become direct bookings, with attribution
The problem
You spend real money winning a guest the first time — the ad, the click, the OTA commission. Then they check out, have a great stay, and you let them walk away to wherever they look next time.
The next booking should have been free. Instead you go back to the auction and pay to win the same person again — or worse, the OTA wins them and clips 15–25%.
Meanwhile your standalone email tool sits there with a half-finished list you typed in by hand. It has no idea who actually booked, who stayed, or who's due to come back. So it never gets used — and the cheapest channel you have goes cold.
The Accommador way
A standalone email tool starts every relationship from zero. You import contacts, scrub duplicates, guess at who they are — and it still can't tell a looker from a guest, because it was never connected to the bookings.
Accommador comes at it from the other end. Your guest database is built and de-duplicated automatically from every booking — OTA and direct — so your list grows itself, clean, every time someone stays. From there you run campaigns, segments and templates straight to that list. And because it's part of Accommador's own marketing suite, connected to the booking engine, a campaign click can become a confirmed direct booking — with the attribution to prove it drove the stay.
That's the difference between an email tool bolted on beside your business and email that lives inside it.
How it works
From signup to a converting page
- 01
Your list builds itself.
Every booking — direct or through any of the 100+ OTA channels — drops the guest into your database, automatically de-duplicated, so you're never typing contacts in or merging duplicates by hand.
- 02
Segment by who they actually are.
Past guests, recent stays, a particular property or season — slice the list the way an operator thinks, because it's built on real booking history, not a guessed-at spreadsheet.
- 03
Send a branded campaign.
Start from a template, drop in your offer, hit send. It goes out in your brand to an audience you own — at the cost of an email, not an auction bid.
- 04
The click becomes a booking.
A guest taps through to your branded booking engine and books direct — and because it's all one system, the campaign gets the credit.
What you get
Everything this feature gives you
A guest list that grows itself.
Built and de-duplicated automatically from every booking, OTA and direct, so your most valuable asset compounds while you sleep — no manual imports, no duplicate cleanup.
Send to the right guests, not all of them.
Segments built on real booking history let you reach past guests, recent stays or a specific property — so the offer fits and the unsubscribes don't pile up.
Look like you, every time.
Templates carry your brand so a campaign feels like your property, not a generic blast — the build is the fast part, not the hard part.
Know which emails actually paid.
Because the booking engine and the campaigns are one system, a click that becomes a direct stay is attributed back to the campaign — you market on evidence, not hope.
One less subscription, one less login.
Email is part of Accommador's own marketing suite, beside the booking engine, channel manager, payments and Xero — not a seventh tool that can't see the other six.
Why it's different
Built for the whole loop, not one box
Most tools
Most setups: a standalone email tool sitting off to the side, fed by a list you maintain by hand. It has no idea who booked, who stayed, or whether a single click ever turned into revenue. It blasts into the dark.
Accommador
Accommador: email inside the loop. The marketing suite drives the message, your auto-built guest list is the audience, the branded booking engine converts the click, and the attribution proves it. PMS players have the bookings but no marketing layer to act on them; standalone email tools have no booking engine, no channel manager and no clean list. Accommador owns the whole loop — so the email actually books the room.
a typical 30-room operator pays $900–$1,500+ per month across six-to-nine disconnected tools — and a standalone email blaster is often one of them, charging you to message a list it can't even tell apart from your bookings.
FAQ
Questions operators ask
Your current tool is a list you maintain by hand that can't see your bookings. Accommador's email runs off a guest list that builds itself from every stay and turns clicks into attributed direct bookings — it's email that lives inside the business, not beside it.
No. The guest database is built and de-duplicated automatically from every booking — OTA and direct — so the list grows itself from day one.
No. Your OTA bookings keep flowing through the built-in 100+ channel manager. Email simply wins the repeat stay direct, so the next booking from a past guest costs you an email instead of 15–25% commission.
No. You get campaigns, real segments built on booking history, and branded templates — wired to the booking engine so you can see which emails actually drove stays.
There's only one — and email marketing is included in it, as part of the built-in marketing suite. It's the channel that makes the whole marketing-to-booking loop pay for itself.
Pricing
Replace a $900–$1,500/mo stack with one platform
SiteMinder charges ~$250/mo for the channel manager alone. Accommador includes it — plus PMS, booking engine, payments, Xero and the full marketing stack — from $500/mo per location.
One platform replaces the whole stack
What you'd pay for it all separately
- 100+ channel manager$250/mo
- Property management system$400/mo
- Branded booking engine$150/mo
- Server-side conversion tracking$200/mo
- Email marketing$80/mo
- SMS marketing$80/mo
- Marketing automations$80/mo
- Reputation management$150/mo
- Social media planner$60/mo
- Website & funnel builder$250/mo
- Guest CRM & database$80/mo
- Integrated payments + bond holds$80/mo
- Xero auto-reconciliation$200/mo
Total, bought separately$2,060/mo
Accommador — all of it$500/mo per location
You save $1,560/moabout $19,000 a year — before the bookings you stop losing
Book a demoLocked-for-Life Plan — first 10 operators only
Get the full Accommador platform for $5,000/year, the price held for life, plus free white-glove migration — and our guarantee: more direct bookings in 90 days, or we work free until you do, or you're refunded.
Lock in your spotBuilt for independent operators
Stop stitching six tools together
Most operators run a channel manager, a PMS, a booking engine, an email tool, an SMS tool, a reviews tool, a social scheduler and a site builder — six to nine subscriptions, none of them talking to each other. Accommador replaces all of it, from $500 AUD/mo per location.